New gallery interest generated online from local and international buyers

Gallery 482 regularly exhibits well established artists mainly from Queensland, but it balances that representation with artists from interstate and occasionally from overseas.

One key driver of Gallery 482's internet strategy has been to increase gallery interest from local and international buyers and make that information easily accessible on their current exhibitions, upcoming exhibitions and in-depth details of each represented artist.

Aside from local and international buyers being the primary internet strategy, the information and artwork was also to execute as a flexible, scalable, and reusable means with programmatic access to content hosted in-house.

Moving to a customised content management solution, ShockCustom, was the conclusive solution having the ability to provide the level of flexibility and structure that Gallery 482 required.

Users will now have access to the most up-to-date exhibition content and images and the ability to receive periodic email newsletters, invitations & special announcements, through our product ShockMail, regarding additions to the gallery and other events by subscribing through the Gallery 482 database.

View the Gallery 482 content-managed website by logging on to www.gallery482.com.au